Crafting stories that captivate. Building brands that connect.

Sogolytics Blog • 20th February 2024

Leading Customer Retention Strategies for 2025: Top 10 Tactics with Actionable Examples - Sogolytics Blog

Estimated Reading Time : 14 minsWhile customer experience trends vary, one key goal always remains the same: customer retention. While attracting new customers is always exciting, the value of retaining existing customers can not be overstated. Are your current customer retention strategies delivering?
Customer retention is a metric that business uses to measure customer loyalty over time and gauge overall success. It’s about keeping your existing customers engaged and satisfied with your produ...

Sogolytics Blog • 27th December 2023

Better Brand Experiences for Customer Retention and Loyalty - Sogolytics Blog

Estimated Reading Time : 6 minsLet’s make one thing clear: Creating better brand experiences is not just a desirable goal; it’s a necessity for sustainable growth.
As businesses strive to stand out in a crowded market, the focus on retaining and building loyalty among existing customers has become paramount. Companies are faced with a pretty hard decision: work hard to improve customer satisfaction and engagement with their current customers or spend five times more on acquiring new ones.
It’s...

Sogolytics Blog • 19th December 2023

Better Marketing Experiences for Improved CX - Sogolytics Blog

Estimated Reading Time : 6 minsMarketing.
The start—and stop—of any campaign. The way to the promised land of perfect customers with ideal products or services at the right time and place. It’s not always easy to get it right, but what’s become apparent is that we’re not just selling products or services anymore—we’re crafting experiences.
For today’s customers, customer experience (CX) reigns supreme. This isn’t just for show, but a fundamental shift in how brands connect with their audience....

Sogolytics Blog • 12th December 2023

Strategies for Elevating Employee Engagement and Business Growth - Sogolytics Blog

Estimated Reading Time : 6 mins“Experience” is everywhere.
There’s no doubt of the importance of experience in a world where employees and customers are demanding more than ever. Creating better experiences for employees has become paramount for fostering a thriving and sustainable business. The key is providing exceptional moments across the employee journey to retain top talent, attract better candidates, and create a brand your customers can’t wait to be part of.
Employee Experience (EX) sho...

Sogolytics Blog • 8th December 2023

Unleashing the Power of Customer-Centric Strategies - Sogolytics Blog

Estimated Reading Time : 5 minsThings just aren’t what they used to be.
Change itself isn’t a bad thing, but the new digital era requires businesses to shift how they approach customer experiences and customer expectations. Consumers wield unprecedented influence and choices abound in the market. As such, the concept of ‘customer experience’ has evolved from a mere transactional touchpoint to a pivotal driver of success.
The short of it: Customer experience is not just about transactions; it’s...

Sogolytics Blog • 9th November 2023

GIFs That Keep on Giving Positive Corporate Culture - Sogolytics Blog

Estimated Reading Time : 9 minsTo start with, you should know that I’m on team “gif” versus “jiff”. Wordplay and beyond, bear with me as I step outside my normal blog post style here. (Or maybe this is the real normal? 😉)

My colleagues will probably recognize right away why I chose this GIF to start with. I have a jacket like this, I wear glasses, and, well, it’s a GIF! I’m not sure when it happened, but most people know me for my crazy accuracy at finding just the right GIF for any occasion (...

Sogolytics Blog • 1st November 2023

Elevating DEI for Better Experiences Year-Round - Sogolytics Blog

Estimated Reading Time : 7 minsFostering diversity, equity, and inclusion (DEI) in today’s business age has become more than just a checkbox. It’s about embracing a culture that celebrates differences and creates better experiences for everyone.
While February is often associated with Black History Month and a heightened focus on DEI, we believe in making this a year-round commitment. After all, living as better humans in an interconnected world is the goal!

DEI isn’t black and white—literally...

Sogolytics Blog • 26th October 2023

Scary Good Clichés for Better Surveys and Fun - Sogolytics Blog

Estimated Reading Time : 3 minsHeading into a dark wood with a sputtering flashlight and eerie movie playing doesn’t seem like it has much to do with surveys at all – but matching up these two seemingly disconnected topics can actually be a pretty spooky good time!
Horror movie clichés have long been used in the genre for one simple reason: they work. No matter how many times we see a film and groan when the main character tells everyone to split up or break into that scary asylum, we still hea...

Sogolytics Blog • 24th October 2023

Seasonal Support for Healthcare Employees: Rx for a Healthier Workplace - Sogolytics Blog

Estimated Reading Time : 7 minsThe healthcare industry has always been demanding, but the holiday season brings its own set of challenges for healthcare employees. While most people look forward to festive gatherings and time with family and friends, healthcare professionals often work tirelessly to ensure patients receive the care they need. This seasonal stress can take a toll on both the employee experience and the patient experience, making it crucial for healthcare organizations to address...