Content + Copywriting

Sogolytics Blog • 20th February 2024

Leading Customer Retention Strategies for 2025: Top 10 Tactics with Actionable Examples - Sogolytics Blog

Estimated Reading Time : 14 minsWhile customer experience trends vary, one key goal always remains the same: customer retention. While attracting new customers is always exciting, the value of retaining existing customers can not be overstated. Are your current customer retention strategies delivering?
Customer retention is a metric that business uses to measure customer loyalty over time and gauge overall success. It’s about keeping your existing customers engaged and satisfied with your produ...

Sogolytics Blog • 27th December 2023

Better Brand Experiences for Customer Retention and Loyalty - Sogolytics Blog

Estimated Reading Time : 6 minsLet’s make one thing clear: Creating better brand experiences is not just a desirable goal; it’s a necessity for sustainable growth.
As businesses strive to stand out in a crowded market, the focus on retaining and building loyalty among existing customers has become paramount. Companies are faced with a pretty hard decision: work hard to improve customer satisfaction and engagement with their current customers or spend five times more on acquiring new ones.
It’s...

Sogolytics Blog • 19th December 2023

Better Marketing Experiences for Improved CX - Sogolytics Blog

Estimated Reading Time : 6 minsMarketing.
The start—and stop—of any campaign. The way to the promised land of perfect customers with ideal products or services at the right time and place. It’s not always easy to get it right, but what’s become apparent is that we’re not just selling products or services anymore—we’re crafting experiences.
For today’s customers, customer experience (CX) reigns supreme. This isn’t just for show, but a fundamental shift in how brands connect with their audience....

Sogolytics Blog • 12th December 2023

Strategies for Elevating Employee Engagement and Business Growth - Sogolytics Blog

Estimated Reading Time : 6 mins“Experience” is everywhere.
There’s no doubt of the importance of experience in a world where employees and customers are demanding more than ever. Creating better experiences for employees has become paramount for fostering a thriving and sustainable business. The key is providing exceptional moments across the employee journey to retain top talent, attract better candidates, and create a brand your customers can’t wait to be part of.
Employee Experience (EX) sho...

Sogolytics Blog • 8th December 2023

Unleashing the Power of Customer-Centric Strategies - Sogolytics Blog

Estimated Reading Time : 5 minsThings just aren’t what they used to be.
Change itself isn’t a bad thing, but the new digital era requires businesses to shift how they approach customer experiences and customer expectations. Consumers wield unprecedented influence and choices abound in the market. As such, the concept of ‘customer experience’ has evolved from a mere transactional touchpoint to a pivotal driver of success.
The short of it: Customer experience is not just about transactions; it’s...

Sogolytics Blog • 9th November 2023

GIFs That Keep on Giving Positive Corporate Culture - Sogolytics Blog

Estimated Reading Time : 9 minsTo start with, you should know that I’m on team “gif” versus “jiff”. Wordplay and beyond, bear with me as I step outside my normal blog post style here. (Or maybe this is the real normal? 😉)

My colleagues will probably recognize right away why I chose this GIF to start with. I have a jacket like this, I wear glasses, and, well, it’s a GIF! I’m not sure when it happened, but most people know me for my crazy accuracy at finding just the right GIF for any occasion (...

Sogolytics Blog • 1st November 2023

Elevating DEI for Better Experiences Year-Round - Sogolytics Blog

Estimated Reading Time : 7 minsFostering diversity, equity, and inclusion (DEI) in today’s business age has become more than just a checkbox. It’s about embracing a culture that celebrates differences and creates better experiences for everyone.
While February is often associated with Black History Month and a heightened focus on DEI, we believe in making this a year-round commitment. After all, living as better humans in an interconnected world is the goal!

DEI isn’t black and white—literally...

Sogolytics Blog • 26th October 2023

Scary Good Clichés for Better Surveys and Fun - Sogolytics Blog

Estimated Reading Time : 3 minsHeading into a dark wood with a sputtering flashlight and eerie movie playing doesn’t seem like it has much to do with surveys at all – but matching up these two seemingly disconnected topics can actually be a pretty spooky good time!
Horror movie clichés have long been used in the genre for one simple reason: they work. No matter how many times we see a film and groan when the main character tells everyone to split up or break into that scary asylum, we still hea...

Sogolytics Blog • 24th October 2023

Seasonal Support for Healthcare Employees: Rx for a Healthier Workplace - Sogolytics Blog

Estimated Reading Time : 7 minsThe healthcare industry has always been demanding, but the holiday season brings its own set of challenges for healthcare employees. While most people look forward to festive gatherings and time with family and friends, healthcare professionals often work tirelessly to ensure patients receive the care they need. This seasonal stress can take a toll on both the employee experience and the patient experience, making it crucial for healthcare organizations to address...

Sogolytics Blog • 18th October 2023

How to Enhance Healthcare Experiences During the Holidays - Sogolytics Blog

Estimated Reading Time : 11 minsThe holiday season is often a time of joy, celebration, and togetherness.
Families come together, homes are adorned with festive decorations, and there’s a general sense of warmth and happiness in the air. However, for many patients, the holidays can bring about unique challenges and stresses.
Imagine for a moment that it’s fall and the holidays are approaching, but your family can’t come to see you, and you will be alone. Or maybe, because of your health, even i...

Sogolytics Blog • 13th October 2023

How Scary Movies Can Help You Make Better Surveys - Sogolytics Blog

Estimated Reading Time : 3 minsIn a darkened room filled with the buttery notes of popcorn, people whisper and shuffle in their seats around you until piano strings fill the theater.
It’s eerie, echoing in your ears, gaining speed until strings join it, and a single, lit jack-o-lantern floats on a black screen with orange letters.
You may not recognize the exact movie, but if I say “Michael Myers”, I bet you can hum the tune now.
Or maybe you’re more familiar with the ch, ch, ch, ha, ha, ha tha...

Sogolytics Blog • 6th October 2023

Uncovering the Secret to Delivering VIP-Level Resident Experience - Sogolytics Blog

Estimated Reading Time : 4 minsSally is a resident leaving a nursing and rehabilitation facility after six months of post-surgery rehabilitation. Returning home means no more nightly checks from nurses and aides, no more companionship from other residents, and perhaps even a host of physical challenges to consider. There’s undoubtedly a lot of change for her to adjust to.
When is the right time to ask for Sally’s feedback on her experience at the facility? And – importantly – how likely is she...

Sogolytics Blog • 5th October 2023

What is HX and Why Does it Matter? - Sogolytics Blog

Estimated Reading Time : 11 minsWhen we discuss the Human Experience, we’re delving deep into the very essence of our existence. As technology and automation continue to redefine the way we live and work, more human interactions and care are needed. The landscape of our contemporary lives is characterized by an ever-accelerating pace of change, where the digital realm often dominates our discourse. Yet, amid this relentless transformation, the one constant that remains at the center of our jour...

Sogolytics Blog • 2nd October 2023

Unlocking the Power of Human Experience Management (HXM) - Sogolytics Blog

Estimated Reading Time : 13 mins
In the ever-evolving landscape of HR and workforce management, a profound transformation is reshaping the way organizations view and engage with their most valuable assets – their employees. This shift is not merely a change in terminology; it represents a fundamental change in mindset and strategy.
Today, talent is a prized commodity, and businesses are realizing that traditional Human Resources (HR) practices no longer suffice. The key to organizational succes...

Sogolytics Blog • 30th September 2023

Immersive Experiences: Elevating Employee Experience - Sogolytics Blog

Estimated Reading Time : 10 minsIn the ever-evolving landscape of the modern workplace, organizations face a growing imperative not only to attract and retain top talent but also to nurture and develop their employees continuously. As the demand for continuous learning and professional growth intensifies, innovative approaches to employee experience (EX) have become essential for both the individual and the organization’s success.
In our third installment of this series on immersive experiences...

Sogolytics Blog • 22nd September 2023

Immersive Experiences: Make it a Way of Life - Sogolytics Blog

Estimated Reading Time : 8 minsIn a world where customers are bombarded with information and choices, businesses constantly seek innovative ways to stand out and leave a lasting impression. Enter the realm of immersive experiences, a transformative approach that goes beyond traditional customer interactions. In our previous blog, we explored the intricacies of immersive experiences and their vital role in creating deep connections with customers.
In this second installment of our series, we del...

Sogolytics Blog • 15th September 2023

Immersive Experiences: Fall In or Get Left Out - Sogolytics Blog

Estimated Reading Time : 9 minsWhen asked about “3D experiences” most people think of virtual or augmented reality. But as organizations tackle future customer expectations and demands in customer experience (CX) today, it’s time to broaden our horizons.
Why?
Because trends, by nature, evolve, and timing is of utmost importance if you want to capitalize on a trend. It’s the same thing in CX; you must be prepared in advance, with robust predictions based on in-depth insights, to stand the test o...

Sogolytics Blog • 12th September 2023

Your Ultimate Guide to Customer Satisfaction - Sogolytics Blog

Estimated Reading Time : 12 mins
Today, where consumers have more choices than ever before, customer satisfaction has become the cornerstone of success. Happy and loyal customers not only contribute to repeat business but also act as powerful brand advocates, spreading positive word-of-mouth publicity and driving new customer acquisition. It can be a lot to focus on, without a doubt, but we’re here to support you!
In this comprehensive guide to all things customer satisfaction, we’ll delve into...

Sogolytics Blog • 8th September 2023

How Leaders Affect Customer Brand Experience - Sogolytics Blog

Estimated Reading Time : 6 minsWhew, it’s been a long road, but we made it! We’re on the home stretch now in our Leadership CX series, and we’ve explored a lot together. We know that great leaders are looking for opportunities to continue to grow, and we hope that these tips can help inspire development that improves customer experiences, builds trust through authenticity, and inspires engagement and loyalty.
In fact, that’s what brings us to this final piece of the leadership and CX puzzle: br...

Sogolytics Blog • 31st August 2023

How Leadership Can Foster a Holistic View of CX - Sogolytics Blog

Estimated Reading Time : 5 mins
Having a holistic view of the customer in customer experience  is essential for creating meaningful and effective interactions, building lasting relationships, and ultimately driving business success. It aligns business strategies with customer needs and helps organizations adapt and thrive in a rapidly changing market. It’s no wonder CX continues to be a differentiator for companies globally.
When it comes to the realm of CX, a comprehensive view can help for a...

Sogolytics Blog • 25th August 2023

How Leadership Affects Company Culture and Its Impact on CX - Sogolytics Blog

Estimated Reading Time : 6 mins
Welcome back to our series focused on looking at how leadership affects CX!
Catching up? Previously, we explored the relationship between leadership and customer experience (CX) and how effective leadership contributes to building a foundation for customer experience excellence.
We all know that leaders run their own ships, and it’s from them that the rest of the crew get their heading and understand what values and mission they are supposed to have. Without stro...

Sogolytics Blog • 15th September 2021

What is Customer Experience Management? - Sogolytics Blog

Estimated Reading Time : 6 minsCustomer experience (CX) is a modern-day marketing focus. It recognizes that keeping your customers engaged and satisfied with your product or service is crucial to profitability. Numerous online and offline touchpoints keep the process moving forward in every customer journey that culminates in a memorable customer experience. It begins when prospects think of satisfying a need, but it doesn’t end when the cash register rings. There’s much further to go. Once a c...

Sogolytics Blog • 18th March 2020

Why Customer Experience Matters to Non-Profits, Too - Sogolytics Blog

Estimated Reading Time : 4 minsWho is your client? In the for-profit world, it’s pretty clear: To attract the business and continued patronage of clients and customers around the world, you must provide an excellent customer experience around your products and services. Actually, the philosophy to motivate nonprofit donors isn’t far off that same course of action.
 
What’s the point of providing an amazing customer experience? It’s creating passionate fans who proclaim to everyone how wonderful...